Today Apple Music, the NFL and Roc Nation announce international icon, entrepreneur and philanthropist Rihanna will take center stage at State Farm Stadium for the Apple Music Super Bowl Halftime Show at Super Bowl LVII, on Sunday, February 12, 2023 in Glendale, Arizona.
Next month, Swift’s new album, “Midnights,” will be released, and reports surfaced this weekend that in the following months, Swift would continue a process of re-recording her first six albums.
The Apple Music Super Bowl Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation is also serving as the strategic entertainment advisors of the live performance.
“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment,” said Shawn “JAY-Z” Carter.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” said Seth Dudowsky, NFL Head of Music. “Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”
The decision represents a change from 2019, when Rihanna said she turned down an offer to perform at the Super Bowl to show solidarity with Colin Kaepernick.
Rihanna told Vogue in a 2019 story that she would have been an “enabler” if she had performed at that season’s Super Bowl in Atlanta.
“I couldn’t dare do that,” she said. “For what? Who gains from that? Not my people.”
Maroon 5 performed in that Super Bowl, with Big Boi and Travis Scott also taking part.
Earlier this year, the Super Bowl LVI Halftime Show which featured a lineup of trailblazing musicians including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar made history, garnering five Creative Arts Emmy nominations. The critically acclaimed performance won three Creative Arts Emmys, including Outstanding Variety Special (Live), a first ever for the show.Past Super Bowl Halftime Show performances include The Weeknd, Jennifer Lopez, Shakira, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.
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