Anticipation is building as global pop sensation Taylor Swift is about to drop her tenth album, Midnights.

Swift’s first album of new songs in almost two years, scheduled for release at midnight Friday morning in the eastern US, is expected to mark the singer’s official return to pop after 2020’s more alternative and introspective Folklore and Evermore.

Multiple clips purporting to be from the album have already surfaced online.

“I just wanted to first of all say thank you so much to Amazon for giving me an opportunity to show you guys a first look teaser trailer of the secret projects that I’ve been working on for a really long time,” Swift said in a message at the start of the teaser. “Those projects are the ‘Midnights’ music movies, the music videos that I’ve made for this album to sort of explore visually the world of this record. And I love storytelling, I love songwriting, I love writing videos, I love directing them. And this was a really fun opportunity to work again with the cinematographer Rina Yang, who was my collaborator on the ‘All Too Well’ 10-minute short film. So we really wanted to challenge ourselves to do different things this time around and stretch and I’m really proud of what we made and I really hope you like them. We worked with some amazing actors, which you’ll find out more about at the end of the teaser trailer.”

Said actors include Alana Haim, Danielle Haim and Este Haim of the band Haim; album producer Jack Antonoff; model Laith Ashley; comedian Mike Birbiglia; Oscar winner Laura Dern; comedian John Early; “It’s Always Sunny in Philadelphia” actor Mary Elizabeth Ellis; makeup mogul Pat McGrath and burlesque icon Dita Von Teese. However, the teaser itself mainly featured Swift, sporting a plethora of colorful looks ranging from a ’20s-inspired flapper dress to a sparkling cape to a Marie Antoinette-esque outfit.

Swift fans – dubbed “Swifties” – had mixed opinions on the leaked music.

“I honestly didn’t expect her at all to continue with Folklore/Evermore,” one said. “While I’d didn’t think she’d be in full folklore mode forget, I was hoping for the more mature sound to be the main with the pop secondary,” another added.

“It’s the baby of Lover, Reputation, 1989 and a tiny bit of Evermore. Pop for sure,” one fan quipped.

Referencing US alt-pop singer Lana Del Rey and the sister trio Haim’s feature on the album, one woman noted: “I really don’t like how males can sing whole verses in Taylor songs and Haim and Lana had backing vocals.”

In a tweet after the teaser dropped, Swift revealed that the first music video will be for “Anti-Hero” and premieres Oct. 21 at 8 a.m. ET. “Anti-Hero” is the third track on the album, and was written by Swift and Antonoff.

While receiving the video of the year award, the singer used her acceptance speech to announce the album. “I thought it might be a fun moment to tell you that my brand new album comes out 21 October. And I will tell you more at midnight,” she said.
Swift later described the 13-track album as “the stories of 13 sleepless nights scattered throughout my life”.
Over the past month Swift has been teasing the song titles of “Midnights,” which she’s billed as “the stories of 13 sleepless nights scattered throughout my life.” Earlier on Thursday, sleuthing fans discovered that Swift had even teased a lyric from the album five months ago, delivering a speech at NYU. In her remarks, Swift said, “We will breathe in, breathe through, breathe deep, breathe out,” before joking, “And I am a doctor now, so I know how breathing works.”
Now, Spotify billboards promoting “Midnights” that were spotted around the world in cities such as Nashville, Tenn., and São Paulo, Brazil, read: “Breathe in, breathe through, breathe deep, breathe out.”
When revealing all the song titles earlier this month, Swift announced that Lana Del Rey will feature on Track 4, titled “Snow on the Beach.” Swift wrote on Instagram of the cameo: “QUITE the twist of an ending.”
“This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams,” she wrote. “The floors we pace and the demons we face. For all of us who have tossed and turned and decided to keep the lanterns lit and go searching – hoping that just maybe, when the clock strikes 12 … we’ll meet ourselves.”
In the nights leading up to the album release, Swift has been dropping track names at midnight, in a TikTok series she called Midnights Mayhem With Me.
Midnights is likely to become one of 2022’s biggest-selling albums.

By Vikram

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